Messaging Compliance Policy

1. Platform Role Clarification

SwiftLeadz provides the technical infrastructure for businesses to send and receive messages. SwiftLeadz does not:

• Draft, review, or approve message content
• Verify that recipients have consented to receive messages
• Select or upload contact lists
• Initiate or originate any message on your behalf without your explicit configuration

You, the customer, are the "sender" as defined under the TCPA, CAN-SPAM, and equivalent laws. All legal obligations of a sender apply to you.

2. Required Consent (TCPA Compliance)

Before contacting any individual through the Platform, you must have obtained the appropriate level of consent as required by law:

• Informational messages: Express consent (verbal or written agreement to receive messages)
• Marketing/promotional messages: Express written consent containing all TCPA-required disclosures, including disclosure that automated or prerecorded messages may be used, the business name, and that consent is not a condition of purchase
• Automated messages (auto-SMS): Prior express written consent is required under TCPA if using an automatic telephone dialing system or prerecorded/artificial voice

Consent must be obtained before, not after, the message is sent.

3. Required Consent Language

Your lead capture forms, landing pages, or other consent mechanisms must include language that clearly discloses:

• The identity of the business that will contact the individual
• That the individual may be contacted via SMS, MMS, or automated messages
• The frequency of messages (if recurring)
• That message and data rates may apply
• How to opt out (e.g., "Reply STOP to unsubscribe")
• That consent is not a condition of purchase (for marketing messages)

Example: "By submitting this form, you agree to receive SMS messages from [Business Name] regarding your inquiry. Message and data rates may apply. Reply STOP to opt out at any time. Consent is not a condition of any purchase."

4. Opt-Out Handling (Mandatory)

You must honor all opt-out requests immediately. SwiftLeadz automatically processes opt-out keywords (STOP, UNSUBSCRIBE, CANCEL, END, QUIT) by adding the phone number to your suppression list and blocking all future messages to that number. You must not attempt to remove, override, or circumvent the suppression list.

In addition to automated opt-outs:

• Honor verbal opt-out requests by manually adding numbers to the suppression list
• Honor email opt-out requests within 10 business days
• Maintain your suppression list and apply it to any additional messaging systems

5. Message Content Requirements

All messages sent through the Platform must:

• Clearly identify your business name in each message
• Include opt-out instructions in all marketing messages (e.g., "Reply STOP to opt out")
• Not be misleading, deceptive, or fraudulent
• Not contain adult content, hate speech, threats, or illegal content
• Comply with carrier messaging guidelines (CTIA Short Code Monitoring Handbook, etc.)
• Not include URL shorteners that mask the final destination

6. A2P 10DLC Registration

If you are sending messages from a 10-digit long code (local number) in the United States, you must complete A2P (Application-to-Person) 10DLC registration as required by US carriers. Failure to register may result in message filtering, blocking, or carrier fines passed through to you.

SwiftLeadz will facilitate 10DLC registration setup. You are responsible for providing accurate information for brand and campaign registration and maintaining registration in good standing.

7. Calling Hours

Under the TCPA, telemarketing calls (including automated messages) may only be made between 8:00 AM and 9:00 PM local time of the recipient. SwiftLeadz's business hours feature helps you configure allowed contact windows. You are responsible for ensuring your messaging times comply with applicable laws.

8. Record-Keeping Requirements

You must maintain records of consent for each individual you contact, including:

• Date and time consent was obtained
• Method by which consent was obtained (web form, verbal, written, etc.)
• The exact consent language presented to the individual
• IP address or other evidence of the consent transaction (where applicable)

SwiftLeadz stores the consent_text and IP address submitted with each lead if provided via the webhook. You should retain your own copies for at least four years.

9. Prohibited Industries and Use Cases

The following use cases are prohibited on the SwiftLeadz platform:

• Phishing, smishing, or any fraudulent communications
• Cannabis, firearms, tobacco, or age-restricted products (without verified compliance setup)
• High-risk financial services prohibited by carriers
• Debt collection without proper disclosures
• Third-party lead lists purchased from brokers without verified individual consent
• Affiliate marketing lead lists where individual consent cannot be documented

10. Enforcement

SwiftLeadz may suspend or terminate accounts found to be in violation of this policy, applicable law, or carrier rules. SwiftLeadz will cooperate with regulatory authorities and law enforcement as required by law.

You agree to indemnify SwiftLeadz for any claims, fines, or penalties arising from your failure to comply with this policy or applicable law.

11. Updates

This policy may be updated to reflect changes in law, carrier requirements, or industry standards. Material changes will be communicated via email or in-app notice.

Questions? Contact compliance@swiftleadz.com